Never underestimate the importance of packaging – choosing the right packaging company can have a huge impact on your bottom line. Not only do packaging companies allow you to deliver your product to your customers, the quality of that packaging also reflects the quality of your product in the minds of the consumer. Here are 5 factors to consider when choosing a packaging company.
When you start sourcing packaging companies, it is obviously important to find a company that can deliver the highest quality packaging at your budget. Sometimes that means working with packagers that offer low cost packaging options that may not always deliver on your branding vision. Nevertheless, ensuring your product gets to consumers intact and undamaged is paramount. So, before you choose a packaging company, make sure you have a frank discussion about costs, order minimums, and shipping expectations.
Some packaging companies also have distribution centres where they can store your product until it is shipped. This is especially important to consider if you are working with a packaging company that provides their services for large or bulk orders only. So, whether you are looking for a company that offers low order minimums or you want to combine packaging and distribution services, you need to find a packaging company that meets your business needs.
Not all packaging companies offer the same variety or quality of materials. Ask potential packaging companies about their sources for packaging materials. Also, remember to consider your brand as much as possible. For example, if you are selling a “natural” or “green” product, using packaging sourced from rare, raw materials is probably the wrong choice for your brand.
The best packaging companies will offer a variety of packaging solutions. No matter your product, you may be able to utilize different packaging supplies in order to use your packaging budget most efficiently. For example, can your product be made available in bulk solutions to consumers as well as in individually-packaged alternatives? Ask your packaging company what kinds of packaging options are available, including customer packaging, so that you can utilize a variety of packaging solutions and make the most of your budget.
As is the case when you establish any kind of business relationship, you want to carefully consider potential packaging companies’ service and communication. Building a strong relationship that is founded on effective and respectful communication is critical. Also, ask for references from the packaging company’s current customers so that you can gather more information.
How do they handle mistakes or defects? Are they open to your questions and do they respond in an appropriate timeframe? Do they demonstrate a breadth of industry knowledge? Remember, your packagers are the packaging experts – you will rely on them a lot for making the best packaging choices for your product.